As a new member of the Asia Pacific group Aspire focuses on wealth management and family office operations. The new identity needed to covey solidity and reliability, but also the capacity for dynamic thinking and a willingness to explore less conventional investment options. The rondel logo, enclosing two converging lines to create an arrow shape, is also suggestive the letter ‘A’ and a bird taking flight.
The website’s specifications and design are in line with others in the group, and also built with Astro front-end framework. Fully responsive, it adapts across a range of devices and screen sizes. The site is built with a modular structure, allowing for easy updates and additions to the content.